ICE: In Case of Emergency
Why nobody thought of this a long time ago is a bit of a mystery. Early this year a movement started for everyone to store a contact in their mobile called ICE (In Case of Emergency) with a phone number. The principle is that, while people might go out without a wallet, they hardly ever go out without their mobile phone. Although this started in the U.K., and is being promoted post-7/7, there’s no doubt it will take off everywhere.